Here are some tips to help you get moving.
1. When building content try to solve the problems of your viewers without making them buy something. Of course you have set up your website in order to either make money or "get" something out of it, but it is not productive to build scores of pages with hard-sell messages. People are coming to the net to find solutions to their problems. Provide articles, information and answers to these problems and you will win the respect, and trust of your readers. This is known as "pre-selling" and it is just as important as selling itself. So, before you start tapping on your keyboard, keep the interests of your readers in mind and then begin.
2. Write about what you know and share your knowledge with your readers. If you have set up a website it means that you know something about your particular field, or have some special interest in it. For example, suppose you are selling digital cameras, why not write some articles reviewing the available cameras that are on the market. Or why not write an article explaining what people should look for when they buy a camera. There are a lot of people out there who don't have the foggiest idea about digital cameras and they would sure be happy to get some unbiased information before buying something.
3. Do research and turn dull reports into interesting articles.
You can build on what you know by doing a bit of research on the web. Make a keyword search for "Affiliate Programs" or whatever your field is, and you will find some web pages giving information. Often the information is just listed in a point-wise fashion in bulleted lists. Take this information, and blend it with your own experience to create new articles. You can quote or cite the other articles (with hyperlinks) that you find on the web if they are particularly useful. In fact this is the original idea behind Google's system of PageRank: web pages that are particularly good will earn links or "votes" from other sites.
4. Let your readers help you to create content.
If you are not sure what to write about then why not ask your web visitors to submit their questions. These questions will stimulate you to provide answers in the form of articles. You don't have to write hundreds or thousands of pages.
5. Reprint the articles of experts in your field.
There is no sense in recreating the wheel. If someone has already written something good about your particular field, you can reprint it. You will have to provide a link back to the author, but if the article really fits in with the theme of your site, then it is worth it. You can find free reprint articles at sites such as www.ezinearticles.com and www.goarticles.com
6. Let your readers create content directly.
Blogs with their "comments" sections are now one of the most popular ways of allowing web visitors to add their thoughts and ideas. You can also set up a bulletin board or forum using the phpBB software (which is pre-installed with many hosting plans). If you have enough traffic and an audience that is passionately interested in the themes of your website, then your own readers will create pages and pages of interesting content. You will of course have to moderate the forums or blogs, but the reward to you in terms of useful content will be worth it.
7. Always Add Unique Content To Your Blog.
If your site does not contain unique content—content which has not already been spidered by search engines—it more than likely will not be ranked highly. Additionally, if your unique content is in video format or in any other language other than HTML, search engine spiders might not be able to recognize it as content at all—and, in all likliness, will not be able to factor it into ranking algorithms. So when you think about adding content, consider looking for good sources of unique textual content.
So, if your site is a bit thin on content, think about these seven tips and take steps towards providing information that will make your site a place where people can come and find solutions to their problems or answers to their questions.
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