The bulk of your on page score will quite simply be determined by your keyword focus and density. This is why keyword focuses & density actually matters in Blogging. Your off page factors should also be optimized for keyword focus, For instance, if you’re planning to optimize your blog for the keyword “Motivational Blog,” you will want to use the keyphrase “Motivational Blog” in the anchor text of all your links. This means that the title of your link in any directories you submit to will say “Motivational Blog.” This is arguably a far more important form of optimization; however, it is still an argument for why keyword focus & density matters.
For on page factors, you will want to consider your title, your headers, and your keyword focus and density for the body of your site. Before you even create your blog, you will want to figure out what keyword you should optimize for. An easy way to do this is to determine how many people search for your keyword. You can use overture’s inventory tool to do this. You can then compare that number against the amount of competing pages by Goggling that keyword in quotations. You may also use Google's keyword research tool here;
http://adwords.google.com/select/keywordtoolexternal .
Once you have selected a good keyword or set of keywords for your blog, you will then want to optimize your blog for these keywords. You can do this by inserting these keywords into your blog entries at a density of approximately 1.5% — or six uses per 300 words. Working on your bogs keyword focus and density including both on page and off page factors is crucial because it will ultimately determine how much traffic you receive. Additionally, optimizing on page factors for keywords that are searched for less than 1000 times may allow you to capture an entire search group without actually competing.
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