Note this: if you fail to plan for your blogging business it means you have already planned for your blogging business to fail.
Below I list a few things to start you on your way to Blogging.
First of all- Decide your main purpose
Every great business starts with a purpose, and so is the business blog. Before starting up with blogging, you have to first decide why you want to start blogging? What you want to get out of blogging? And if you are going to be blogging for the money or a company blog or just blog for fun, actually there are people who blog just for fun or to keep up with friends and activities, so decide which you want to do that’s what will help you as you start your business.
The purpose can be simply formed by an extremely easy question, 'Why do I need to start this business blog'? You can take a paper to note down the all possible reason, and the advantage and disadvantage of starting this business blog.
Writing purpose you can consider the reason, advantage, disadvantage, targeted audience, expected growth and profit to form a strong purpose for your business blog. In often, this strong purpose would become your motivation to run the business blog for a long distance.
It's ultimately important that a blog should exists for a long enough time. The beauty of the blogging is your purpose can be changed from time to time according to company's need, but keep in mind that your purpose should be based on your business plan, not personal thoughts.
Decide what you want to blog about
Now that you want to start a blog, you should start thinking about what you will be blogging about. You might already have a general notion of what you want to talk about, but try to get a better idea of what your typical post would be. Like I stated earlier blog about what you have interest and good knowledge in.
You don't need to be controversial or break news stories. You can write just about anything in your blog but the key is to write regularly. Write about things you think about or do on a regular basis just things that can help your readers solve their problems and thank you for it.
Make a List of Topics that Interest you:
It is best to choose something that interest or possibly excites you. Do not choose something merely for the sake of pulling down big bucks. Up ahead of you are many ‘happy’ hours of research and writing. Make a list of your topics.
Find a paying keyword:
From your list of topics, start doing some keyword research. Use tools such as Overtures Keyword Selector Tool to pick out well searched Keywords that relate to your chosen list of topics. The topics that have keywords with the most searches last month will be your most profitable topics.
Set Up Your Blog:
It’s easy to set up a blog. Do a search on Google for free blogging and you will find a list of places you can go to on the web to create free blogs. These free sites do a great job at explaining how to set up your blog. More on the best blogging services you should use.
Decide your template's color scheme:
Before you start any business blog, you should always have a draft in your mind about how your blog will looks like, especially its color scheme. You can decide your template's color scheme based on your logo design, company's brand, or any color you think which suits your company's identity very well, at least not your personal favorite color.
Decide your audience:
Most of the time, we start a blog with no idea of our target audience, but the business blog must have a plan to decide and target the audience before its start. The main reason is, your audience decides your blog's content. Deciding your audience can be done by some questions like what do you expect from audience? Are they bringing in formation, profit or just communication for you? Are they man or woman? Are they student or working class? You need to think as detail as possible, and create the content based on your targeted audience.
If you have successfully developed target audience, then keep publishing same content to attract more audience. You can then explore and try some new contents other than normal posts, probably some testimonials to build loyal user and customer.
Start writing:
Once you have identified your keywords, you are ready to start writing. What makes blogging so easy is that it is almost like writing a personal journal. Just be passionate and true to yourself. Use your chosen Keywords often in your writings and posts (this helps your search engine ranking).
Monetize your Blog with Tips Above
So your blog is up and you’ve made your first posts. Now it’s time to put some advertisements on your blog. I recommend starting your advertising campaign by placing Adsense on your blog. Well placed Adsense campaigns on your blog will start bringing in money.
Another way to make money on your blog is by selling affiliate products. Use services such as Clickbank or Commission Junction to find products you can sell that are related to your blog. Once you find some products place an ad on your blog selling the product. Most affiliate splits are at least 50% commission. If the product you are advertising on your blog sells for 50 dollars you will probably make at least 25 dollars every time you sell the product from your blog.
Working on a traffic generation plan
Another important part to consider while planning your blog profit plan is your traffic generation methods. No matter what the topic of your blog, you generally have five basic traffic generation methods: pay-per-click programs, which allow you to pay for targeted traffic; natural search engine traffic, which you can build by optimizing onpage and offpage factors; link-based traffic, which you can build by purchasing links from link brokers; list marketing traffic, which you can build by purchasing solo ads from list-owners; and repeat traffic, which you can build by giving visitors a reason to return and by persuading them to bookmark your blog or subscribe to your blog.
So whichever one you want to work with go ahead and start putting it to work once your blog
is up.
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